AMERICAN TOURISTER

Thinking Bug was involved in the new global retail identity conceptualisation, design and execution for the popular US travel lifestyle brand, American Tourister. Our minimalistic and contemporary design solution is unique, as it expresses the brand’s personality through excellent interiors, VM, simplicity in form, space, innovative lighting, digital displays, materials and right use of brand colours. It has set a benchmark in the industry through its appeal and has resulted in increased footfall conversions.

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