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Brand Strategy for an NGO

Jagrut is a non-profit organisation created to spread awareness about social issues, make citizens aware of their rights and empower them to fight for the same. The brief provided to Thinking Bug was to design the brand identity, positioning Jagrut for new and diverse audiences, preparing it for international grants and communicating an approach of openness, modernity and dynamism.


Along with the stationary, contemporary web presence and comprehensive brand identity guidelines we also devised their entire marketing materials to mark the beginning of a new phase for Jagrut. The visual identity that came about was vibrant and captured the essence of togetherness, awareness and unity in diversity. The brand mark has also proved itself to be highly versatile in terms of its application. Thinking Bug also provided Jagrut with a long term strategic route in the form of a report.


Visual identity, Brand identity guidelines, Website, Brand strategy, Design of all marketing collaterals