Parx is a premium casual menswear brand born in the fashion capital of India, Mumbai. Founded in 1999, the brand has evolved over the years along with the fast evolving fashion industry. We were involved in the branded store environment design for the new look Parx was transitioning into. The brief was to come up with visual merchandising solutions to enable the stores to reflect the attitude of today's young Indian men who enjoy every moment of their life.
Our ability to come up with surprisingly creative ideas, meticulous planning and strong network of vendors helped us to change the window display at quick intervals. Frequent changes to window displays helped the brand to create awareness and convert the passer bys into buyers. Interesting in-store displays were made and shopping was made easier by displaying the merchandise as per the theme, colour, value and occasion. The use of props, catchy graphics and overall visual treatment helped to enhance the elegant and premium image of the brand.
Branded environment, Window display, In-store displays.