Our client with 34 years of experience in infrastructure recently entered the real estate sector. At this time the company was dealing with a redevelopment project in Andheri. In a highly competitive real estate market, there was a need to conduct a comprehensive research to know the target market, suitable product mix to be offered, sample size and unit price.
We undertook a series of interviews across the organisation, existing society members, recent home buyers and potential buyers. We distilled the research findings into a forward facing strategy which defined the right positioning of the property with a robust launch plan.
Marketing and advertising strategy, Project launch plan, Design of all marketing collaterals.