With over 60% market share in India, Raymond is one of the largest integrated manufacturers of worsted fabric in the world. Thinking Bug was approached to conceptualise, design and manage the Tradeshow for Raymond Premium Apparel to be held at 5 locations in India.
The brief was to create impact through vastness and bring the international appeal of fashion, space design in an Indian environment to strengthen the Raymond brand image. Thinking Bug's design solutions offered a unique setting – one that is open, close to nature, relaxed, friendly and attuned to dealers requirements, whilst still retaining the traditional values of Raymond heritage and culture.
Space design for trade show, Fabrication, installation & management at 5 venues in India