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Tribal Zone
Brand Identity

Looking to establish itself as a leading fashion jewellery brand, Tribal Zone came to Thinking Bug to create a bold and unique brand identity that would position them effectively amongst more established competitors.


The challenge was to convey professionalism, exclusivity and bespoke level of service the brand offers. The brand identity represents maturity of the brand with the use of structural typography and a dragonfly representing change in the perspective of brand realisation and growth.


Visual identity, Brand identity guidelines, Retail design solutions.