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Co branding exercise, UK

Unilever is one of the world’s most successful consumer goods company. In fact, 150 million times a day, someone somewhere chooses a Unilever product.

The brief was to suggest Ariel with a co branding partner for their 'dirt is good' campaign.


As the project was addressed to the European and Brazilian markets, we conducted contextual research on both, working in collaboration with their in house facility. The brand team at Unilever were a part of our research unit and we were able to define the user, arrive at the right target audience and suggest Nike as the co branding partner.


Innovation in gym bag lining fabric through Nike R & D and co branding with Ariel.