RETAILTHATWORKS.
We partner with brands to reimagine retail — from the first idea to the final on-site detail.
SCROLL TO EXPLORE↓
WE MAKE
RETAIL HAPPEN.
Spaces that embody a brand's vision — and work in the real world.
Thinking Bug blends consumer insight, research and design to create immersive retail environments. From retail design and space planning to fit-outs, procurement and turnkey execution, we bring the details together around each brand's objectives.
BUILT
TO DELIVER.
A closer look at retail facades, store environments, trade show spaces and brand identity work from the Thinking Bug portfolio.
NOTE / 001 PROJECT PHOTOGRAPHS FROM THE THINKING BUG COMPANY PROFILE. OPEN ANY PROJECT TO VIEW ITS IMAGE SET.
ONE TEAM.
SEVEN CAPABILITIES.
Our multidisciplinary teams from architecture, interior design, engineering and project management blend strategy, research and design to create user-centric retail spaces.
Retail design
Creating user-focused, visually engaging retail environments.
↗Space planning
Optimising store layouts for flow, functionality and interaction.
↗Visual merchandising
Designing displays to boost engagement and sales.
↗Site surveys & audits
Conducting assessments to inform design and execution.
↗Authority approvals
Managing required permissions for a smooth rollout.
↗Project management
Overseeing every stage for seamless, on-time delivery.
↗Turnkey execution
Handling the fit-out process from procurement to installation.
↗OUR APPROACH
DETAILS
MAKE THE
DIFFERENCE.
TB+A retail space has to do more than look right. It has to feel intuitive, work seamlessly and deliver on the brand's objectives.
We focus on human-centred design and smart space planning, ensuring every environment is intuitive, engaging and commercially effective. From concept to execution, we work to bring the elements together with care and attention to detail.
DESIGN MINDS.
DELIVERY THINKING.
Thinking Bug is led by a design-trained founding team with a shared focus on the retail experience.
Sandeep Singh
Founder
NIFT, KOLKATADESIGN MANAGEMENT, UK
Aditya Jha
Co-Founder
NIFT, KOLKATADESIGN MANAGEMENT, UK
RETAIL DESIGNTURNKEY EXECUTION
GOOD TO
KNOW.
What does Thinking Bug do?
Thinking Bug provides retail design, space planning, visual merchandising, site surveys and audits, authority approvals, project management and turnkey execution — including the fit-out process from procurement to installation.
Can Thinking Bug execute retail projects across India?
Yes. TB has executed turnkey projects across India, with particular operating familiarity in Mumbai, Bengaluru and other major cities. The company profile lists Mumbai, Bengaluru and Darjeeling.
Which retail categories does TB work with?
TB's portfolio includes fashion and apparel, jewellery, luggage and accessories, retail facades, trade show environments and exhibitions.
Can TB work from a brand's existing drawings?
Yes. TB can support execution from a brand-provided design and drawing package, as well as offer retail design and space-planning capabilities where these are part of the brief.
What information helps TB prepare a project estimate?
Share the project city, store area, available drawings, scope of work, target handover date and any brand standards or technical specifications. These details help establish the execution scope and next steps.
HAVE A STORE TO BUILD?
LET'S
MAKE IT
HAPPEN.
Tell us what you're planning. We'll help bring the pieces together.
PROJECTS ACROSS INDIA