//About
Thinking Bug is a multidisciplinary retail design studio and a fully integrated PMC that creates immersive environments that elevate brands and drive performance.
Thinking Bug partners with brands to reimagine retail environments that embody their vision and resonate with today’s consumers. By combining deep consumer insights, meticulous research, and innovative design thinking, we create immersive retail spaces that not only captivate attention but also drive meaningful engagement and conversions.
From initial concept to flawless turnkey execution, we take a holistic approach to every project, ensuring each detail aligns with your brand’s objectives. Our expertise spans design, planning, and on-ground delivery—resulting in impactful retail experiences that elevate the customer journey and deliver measurable results.
With a strong focus on functionality, aesthetics, and performance, we design spaces that are intuitive, adaptable, and future-ready. By seamlessly integrating space planning, visual merchandising, and project management, Thinking Bug ensures every retail environment is executed with precision—creating experiences that leave a lasting impression and support long-term brand growth.
What Sets Thinking Bug Apart
We design retail spaces that express your brand and engage audiences.
Deep research and customer understanding guide every design decision we make.
Immersive, visually engaging environments that attract and convert.
Optimized layouts improving flow, function, and in-store customer interaction.
From concept to completion, we manage every stage with precision and clarity.
Seamless delivery covering approvals, procurement, and on-site execution.
WE BELIEVE GREAT THINGS HAPPEN WHEN WE WORK AS ONE.
Collective Vision
We align our goals to move forward together.
Instead of individual achievements, we focus on shared success. Every decision, idea, and action is shaped by a unified vision that keeps the team moving in the same direction.
Collaborative Strength
We grow stronger when we work as one.
Our strength lies in combining diverse skills, perspectives, and experiences. By working together, we create solutions that are smarter, richer, and more impactful.
Mutual Respect
We listen, understand, and uplift each other.
Respect is at the heart of our culture. We actively listen, value every voice, and create an environment where everyone feels empowered to contribute openly and confidently.
Sandeep Singh
(Founder)
NIFT, Kolkata ‘06 | Design Management, Northumbria University, UK ’09
As a serial entrepreneur with over 15 years of experience and a passion for retail, he has founded two successful businesses that are transforming the industryIFT, Kolkata ‘s a serial entrepreneur with over 15 years of experience and a passion for retail, he has founded two successful businesses that are transforming the industry
Aditya Jha
(Co-Founder)
NIFT, Kolkata ‘06 | Design Management, Northumbria University, UK ’09
15 years of Industry experience in the Retail design, Immersive Experience design, Event management, Digitising facades & Interactive displays
FAQ'S
Your questions, answered clearly and simply.
Insights into how we design, manage, and deliver retail spaces.
We provide end-to-end retail solutions including concept design, space planning, 3D visualization, project coordination, vendor management, and on-site execution to ensure seamless delivery.
Yes, we manage the entire project lifecycle—from initial design concepts to on-ground execution—ensuring consistency, quality, and timely completion.
We have experience delivering projects for leading retail and lifestyle brands across apparel, grooming, and travel segments, maintaining brand consistency and high-quality standards.
Our structured project management process includes detailed planning, regular site monitoring, and close coordination with vendors to ensure projects are delivered on schedule.
Absolutely. Every design is tailored to reflect your brand’s identity, customer profile, and business goals while optimizing functionality and aesthetics.
